Andreea’s purpose is to elevate human potential, while having a positive impact on humanity and the planet. Through her work, board roles and philanthropic activities, her impact encompasses areas linked to the UN Sustainable Development Goals focused mainly on wellbeing, education, and sustainability. She leverages her decades of research to find synergies between neuroscience, positive psychology, leadership, and human resilience to equip organizations with the agility and foresight to navigate with purpose.
Andreea’s passion for international business, strategy and innovation has led her to several executive roles from start-up companies to international organizations in the last fifteen years, among which Bombardier and IATA. She has managed multi-million-dollar businesses and global teams while working with clients in the manufacturing, aviation, aerospace, luxury, technology, and retail industries in all corners of the world. Andreea is the founder of SPARKX5, a company that elevates human potential through its holistic wellbeing application and resilience programs. IAMWILD.com along with the IAMWILD Foundation, is another venture that Andreea has been focused on over the last few years, by leveraging art and a sustainable business model to protect the wild ecosystems around the world.
Andreea is the author of three books, is an international speaker, and she has been featured in over 100 Forbes and Fast Company articles on topics that inspire leaders to create human-centric organizations and individuals to thrive. Andreea studied in Canada and France and holds a Ph.D. in Economics, along with degrees in International Business and Finance, and she speaks four languages. She is currently writing her fourth book on The Trilogy of Joy which is a new model she has developed for overcoming life struggles and finding more meaning and joy from our life experiences.